Safe Kids Worldwide is a global network of organizations whose mission is to prevent
accidental childhood injury, a leading killer of children 14 and under. More than 450
coalitions in 16 countries bring together health and safety experts, educators, corporations,
foundations, governments and volunteers to educate and protect families.

MEGA Brands and Safe Kids aligned based on the common mission of preventing
childhood injury. MEGA is now a Safe Kids Worldwide Platinum Business Champion and
will support the work of Safe Kids Worldwide through an array of cooperative toy safety
programs aimed at better educating parents on toy safety and prevent future injuries by
increasing public awareness.

More info: http://www.safekids.org

Intertek is one of the world's leading independent testing authorities, and a global leader in
safety and quality assurance services.

Intertek partners with global retailers, manufacturers, and distributors of consumer goods to
enhance their products, processes, and brands. Intertek services support customers in
setting, meeting, maintaining and evolving quality, safety and performance standards in
their products.

From auditing and inspection, to testing, quality assurance and certification, Intertek people
are dedicated to adding value to products and processes. Intertek has the expertise,
resources and global reach to support its customers through its network of more than 1,000
laboratories and offices and over 21,000 people in 110 countries around the world.

More info: www.intertek.com

The partnership between MEGA Brands and Intertek is a mutual and passionate commit-
ment to toy safety, safety that must be designed and manufactured into toys through a strict
attention to design, production, quality and distribution of MEGA Brands' toys.

Through a comprehensive approach to manufacturing safe products, MEGA Brands and
Intertek will integrate safety into every step from the design of the toy to the ultimate use of
the toy by children.

MEGA Brands' alignment with Intertek is a testament to its commitment and dedication to
creating the highest safety standards in the toy industry. This partnership will reinforce
MEGA Brands' unparalleled dedication to safe toys and practices, and its reputation as a
trusted brand when it comes to safety.

Intertek will also provide in-depth expertise and support to MEGA Brands and its suppliers
on regulatory compliance requirements, product testing and essential safety requirements,
applying the most stringent and state-of-the-art safety testing process on all new MEGA
Brands toy lines.

All MagNext packaging will feature a ‘lab certified' Intertek Safety Seal.
This seal will certify that Intertek has tested the product from design to
market, ensuring that MagNext meets or exceeds all global safety
standards. MEGA Brands is the first company in the toy industry to adopt
this program and MagNext is the first toy to achieve this certification.

Intertek introduced the safety standard tested certification program and mark for toys in
March 2008 in response to demands for a means to communicate the safety of toys to
consumers. This branded trust mark and seal confirms that safety is an intrinsic part of
MEGA Brands' value proposition.

MEGA Brands has partnered with Intertek to develop a new revolutionary safety technology
for magnetic toys. Intertek developed a new ingestion gauge that will be applied to
MagNext, ensuring that it exceeds all current magnetic toy safety standards with no small parts
that contain magnets.

MagNext is setting a new standard for innovative and safe magnetic play with:

• No small magnetic parts that can be swallowed
• All magnets securely insert molded into plastic parts

Intertek's Risk Analysis and Management team used 20 years worth of research and data
from 47 children's hospitals around the world focusing on the size, shape, and consistency
of ingested objects along with the outcome, to recommend MEGA Brands' sophisticated
gauge criteria.

Using the state-of-the-art ingestion gauge, MEGA Brands can accurately evaluate the risk
of swallowing and/or choking posed by each individual piece and the product as a whole.
Even further, this innovative gauge can even determine what effect the consistency of the
product would have on the severity of a choking/ingestion incident.

Through this new partnership, Intertek Risk Assessment & Management will provide
in-depth expertise, innovative technologies and patented safety techniques to support
MEGA Brands and their suppliers on:

• Regulatory compliance requirements
• Product testing methodologies
• Process control measures
• Essential safety requirements
• Appropriate quality assurance procedures

Using extensive research, technologies, and foreseeable use evaluations, Intertek Risk
Assessment & Management's expert engineers and scientists will create real world testing
scenarios to evaluate the specific safety hazards of products. Such technologies include:

• Ingestion gauge evaluation
• Bite and tear testing
• Compression testing
• Impact testing
• Extensive chemical reviews

This new effort comes on top of MEGA Brands existing safety measures:

• MEGA Brand's maintains more than 50 in-house employees dedicated who check
  product quality from design to production
• MEGA Brand's product lines are sent out for independent safety testing
• MEGA Brand's has a zero tolerance policy for all third party vendors
• MEGA Brand's uses state of the art testing equipment for all in-house testing
  
  
• We partnered with Safe Kids Worldwide, a global organization dedicated to
  preventing accidental childhood injury, to launch a toy safety outreach program.

The new partnership will apply state of the art statistical quality assurance to all of MEGA
Brands' new products. MEGA Brands' toys will be subjected to the most stringent safety
process in the industry.

Currently, Intertek Risk Assessment & Management is working closely with MEGA Brands
and its suppliers to provide quality assurance services with regard to new product develop-
ment and factory auditing. The core of Intertek's quality assurance partnership with MEGA
Brands is to ensure that the final product retains all safety characteristics designed into it,
during production by carefully managing the transition from design to production.