Promise to parents
Before we are toymakers...
We are teachers and coaches and sideline cheerleaders.
We are nurturers and encouragers and granters of wishes.
We are hopers and dreamers and "anything's possible" believers.
Before we are Mega Brands...
We are mothers and fathers and grandmas and grandpas.
Before we look outward,
we look within.
We think about the experiences we want OUR own children to have: creative, inspiring,
engaging, amazing experiences.

We think about the world we want our children to grow up in: a caring, sharing, giving,
compassionate world.

We think about how WE as parents want to feel: sure, certain, confident, proud.

So whether we are making toys for crawlers, walkers, or runners, we think like you
like parents first and foremost.

Before we share our toys
with your family...
We share them with ours.

We make certain that every experience we create is engaging, inspiring and nurturing.

We make certain every toy we make is healthy, positive and most importantly, SAFE.

Because before we are toymakers…

We Are Parents.

Building On Creative Minds.
As parents, we believe creativity is the greatest gift we can share with our children.

It's their "anything is possible" imagination that will one day, not far from now, make this
world a better place.

That's why at Mega Brands, every toy we develop is designed to bring out curiosity, spark
imagination and nurture self-expression.

MegaCreativity is all about developing… Mega Minds to help build a better tomorrow.

What We Do Today Impacts Their
Tomorrow.
As parents, we're all in this together, trying to create a better world for our children. At Mega
Brands, we believe we can change their tomorrow by giving back today. We call this
MegaCare.
  • We give generously and donate our time, skills and passion in the communities in
    which we live.

  • We support our schools, libraries and museums.

  • We donate our products to organizations that support children in need.

  • We care for our environment by acting responsibly through sustainable and
    "greener" production practices.


It's Our Job To Nurture, Love And
Protect.
That's what being a parent is all about. At Mega Brands, that's our first concern. Which is
why Mega Safety is at the core of every product we develop.
  • We check, double-check and triple-check our toys, making sure they adhere to
    the highest global safety standards.

  • We have each toy independently tested by accredited labs.

  • We teamed up with INTERTEK, one of the world's leading safety testing
    authorities, to develop the latest testing technology available.

  • We partnered with Safe Kids Worldwide, a global organization dedicated to
    preventing accidental childhood injury, to launch a toy safety outreach program.
Go to Play Safe